Consulting for gyms & health clubs
I spend 3 to 5 days in your gym, working alongside your team to grow sales, keep members for longer, open new income streams and make sure every pound you spend is pulling its weight. It starts with a free call.
No obligation. Terms are agreed only once we both know it's a fit.
Highest Percentage Turnover Growth · 2022
A first-ever national award for the franchise group, won against 201 clubs.How it works
No long retainers and no thick reports that sit in a drawer. You get hands-on time in your club and a plan your team can run with the day I leave.
We talk through your club, your numbers and what's keeping you up at night. You'll leave the call with at least one idea you can use straight away, whether or not we work together.
I put forward a clear proposal: the number of days, the areas we'll focus on and the targets we'll measure. Pricing is tailored to your club and agreed upfront, with nothing hidden.
I work on the floor with you and your team, from front desk to back office, then hand over a prioritised action plan with owners and deadlines.
Membership data, income lines, churn and costs. Where the money comes in and where it leaks out.
Tours, pitches, follow-up and incentives. Coaching your team on the floor with real prospects.
The new-member journey and the first 90 days, where most cancellations are decided.
Secondary income, corporate partnerships and local B2B deals that add members and exposure.
Overheads and team structure, then the handover: a 90-day plan with clear owners.
A typical five-day engagement. Three-day versions focus on the two or three areas with the biggest return for your club.
What we work on
A sales process your whole team can follow and enjoy, from the first enquiry to the signed membership.
13 months as consecutive top seller at a London flagship club.
Keeping a member costs far less than finding a new one. We make the first weeks of membership count.
+31% retention and +56 days average member lifetime across a region.
Membership fees are only part of the picture. We look for the income your club isn't collecting yet.
£35k more income per club, on average, year on year.
Every pound should work as hard as your members do. We review suppliers, contracts and overheads, and look at how your rota lines up with the hours your members actually train, so your team's time goes where it creates the most value.
Finance audit score lifted from 37% to 91%, with 100% employee retention.
Pricing
There are no packages or price lists here. A 400-member independent gym and a multi-site group need different things, so every engagement is priced around your club's needs.
Get a tailored proposalYou'll get a clear, written proposal after your free call. You only commit once you've seen it and are happy.
Results
Every figure below comes from clubs I've run or regions I've led, measured year on year.
Experience
National gym franchise, Southern Region
Led four clubs and 15 staff. Grew income by £35k per club and lifted retention 31% through new secondary income, updated corporate incentives and a fresh new-member journey.
London health club
Grew revenue by over 81% and won the group's first-ever national award. Grew the membership base by over 200% after Covid.
London health club
Opened a B2B sales channel with local businesses and corporate rates. Promoted to General Manager within nine months.
Premium gym chain, flagship club
Top seller for 13 consecutive months. Grew corporate membership with John Lewis Partnership and Landsec.
National health club group
Raised the finance audit from 37% to 91%, used Power BI to turn membership data into commercial insight, and ran a £6m refurbishment as Acting GM.
About
I've spent more than ten years in gyms and health clubs, starting on the sales floor and moving up to run clubs and then a region. Along the way I've learned that most clubs don't need a reinvention. They need a sharper sales routine, a better first 90 days for new members, a few income streams they've overlooked, and spending that matches how the club is really used.
That's what I bring to your club. I work alongside your team rather than over them, and I leave behind habits and a plan, not just advice.
I combine clear data with real conversations to build relationships with members, staff and partners that last.
Free initial call
Tell me a little about your club, choose the areas you'd like help with and pick a time for a free 30-minute call.
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